Course curriculum

  • 1
    Topic 1 Billboards Overview
    • 1.1 The History of Billboard Advertising
    • 1.2 What Makes a Great Billboard?
    • 1.3 Why Billboards Are Still Relevant
  • 2
    Topic 2 The Role Billboards Play
    • 2.1 Brand Awareness and Brand Building
    • 2.2 Sales Activation